The Joke (it’s not a joke)

An explanation, for people who have never been to Conshohocken. The rest of you can go back to summering.

There is a kind of person who says “we summer in Nantucket” — who uses summer as a verb, the way other people use “park” or “microwave.” It implies a second house. It implies linen. It implies leaving.

Conshohocken is a one-square-mile former mill borough on a bend in the Schuylkill River, twelve miles northwest of Philadelphia. Nobody has ever needed to leave it to have a summer. The summer is right there: on the bar decks, on the river trail, on a porch on a numbered avenue with a water ice in hand and absolutely nowhere better to be.

So the shirt says what the town already knew: I Summer in Conshy. Same verb. Same confidence. Better bridges.

We started printing these in 2020, sold them to neighbors, friends, expats, and at least one confused person from Gladwyne, and then life happened for a while. Now we’re back — same wordmark, same borough, same deeply held belief that a place doesn’t need a coastline to be a destination. Every shirt is printed by us, in-house, close enough to the river to matter.

If you’re from Conshy, you already get it. If you used to be from Conshy, this is how you tell people. And if you’ve never been — honestly, the postcards are a good place to start.

Join the summering class